The 2022 brand anthem video for Allegheny Technologies (ATI) for their “This is Your Call” recruitment campaign. The concept was to showcase the connection between gritty mill work and the highly technical, classically “sci-fi” like engineering it empowers, as well as reinforce the personal ownership and pride ATI employees have in the jobs they perform through workers literally “signing” their work.
Production included on-site filming at 10 of their production facilities across the United States.
